Why Black and White is at the Heart of sheepdog
If you've been following us for awhile, you may have wondered, why is everything black and white. Where is the colour?
When we created sheepdog, we wanted our brand to feel intentional, clear, and timeless. From our products to our philosophy, every choice reflects our commitment to simplicity, quality, and authenticity. That’s why we chose black and white as the foundation of our brand.
Simplicity that Speaks
Black and white is pure. It’s straightforward, without distractions, just like our products. Each treat and chew is single-ingredient and carefully prepared. Our branding mirrors that clarity: clean, minimal, and focused on what matters most.
Timeless and Sophisticated
Trends come and go, but simplicity endures. A black-and-white palette gives Sheepdog a classic, modern feel that feels as relevant today as it will in years to come. It’s a design that ages gracefully, just like the quality of our products.
A Canvas for Connection
Using black and white allows the products themselves to shine. The focus stays on the natural textures, shapes, and integrity of each treat. It’s a way of highlighting what’s real and authentic, something our community of pet owners deeply values.
Aligned with Our Values
Black and white isn’t just an aesthetic choice, it’s a reflection of our ethos. Just as we strip away unnecessary ingredients from our treats, we strip away unnecessary design clutter.
At sheepdog, black and white represents more than colour - it represents clarity, trust, and care. It’s a visual language that communicates exactly who we are: a brand that honours quality, simplicity, and the special bond between pets and their humans.